STORYTELLING IS AT THE HEART OF WHAT WE DO!
We are idea explorers uncovering the original Brand plot that inspires your organisation to Live The Brand.
We achieve this through our core InsideOut methodology that uncovers the true story, brings it to life through design and film, then threads it in to the very fabric of your organisation.
3.THREADING
Threading the story into the the very
fabric of the business from leadership to Performance Management Systems
Methods:
Brand Groove - defining and integrating the brand behaviours for success
Symplant - embedding the brand symbols and associations in to the experience of the organisation.
Expresory - Every leader a storyteller
Frame - Defining your vision and business strategy through film.
2.CREATING
Puts the story / brand idea into the hearts and minds of your employees. They begin to identify and live the story.
Methods:
Brand plot development - extracts the very essence of the brand story and translates it in to an inspiring script
Idea Exploring - engages management in the story boarding process
Brand Activations - experiential marketing of the brand story from road shows to internal advertisements.
4.SUSTAINING
Measure and reinforce the brand plot and continue to bring it alive.
Methods:
Brandvade - Assessment and measurement tool that determines level of brand alignment
Brand Embassador - a program that develops Brand leadership
THE INSIDE OUT MODEL / PROCESS
EMBED MEANING - INSPIRE - CREATE LOYALTY
1.DISCOVERING
Discovers your organisation's unique story from the Inside Out by engaging your employees to uncover your brand plot.
Methods:
Legend sessions - Discovers the Brand story, captured in Film
BID - Uncovers the driving archetypes and translates the story into a brand identity.
Our Approach